Marketing Communication Master Assignment Example | Topics and Well Written Essays - 5000 words

Marketing Communication Master - Assignment Example A stable housing market and a stable growth in the industry and economy, usher in a stable requirement for the electrical, both brown and white goods in the market. The over all requirements in the market have been tending towards a growth that is both uniform and stable. Secondly, in UK audio visual products sell the maximum among all European countries. Research indicates that the hi-fi mini and micro systems have replaced the midi stacking systems in the audio visual industry (Geoffrey A Moore, Aug 1996). In addition to this, it also indicates that the future course of work is in the direction of micro systems and people will prefer these. In the audio-visual sector price has been the major consideration for most of the buyer decisions. However, the manufacturers tend to add value by providing additional features. Based on all these market situations, it is congenial to get into micro hi-fi systems and would be compatible with the existing product line of Microsoft's mp3 players. This should add value to the hi-fi systems already in place; will be a micro player and will be compatible with other Microsoft products already in the market. Marketing communication is based on the planning efforts taken in line with Paul Smith's(2003) SOSTAC structure (P R Smith & Jonathan Taylor, June 2004). Many corporations and businesses around the world make use of the SOSTAC structure to plan their marketing approach. In line with this paper, the plan and the approach for the launch will be based on SOSTAC. The SOS of the SOSTAC is conceptual or a visualization while the TAC is the action plan and implementation that would help to reach the SOS. Situational Analysis, Objectives, Strategies, Tactics, Action and then control make up the SOSTAC model of business planning. In line with this model, this paper will also address the situation in which the launch of the product is going to take place, including competitor information, their products and the markets that they are dominating in. Based on the competition information and on the information pertaining to the various requirements in the market, the objectives for the exercise are set. The strategies and tactics to reach these objectives and targets are then worked out, indicating the action plan for the same. This would help in achieving the targets that were originally set. Appropriate design of control is essential in order to ensure that the company meets its targets without fail. In general the steps of the SOSTAC model mean the following: S Situation Where are we now O Objectives Where do we want to go S Strategy How do we get there - Broad view T Tactics What tools do we use to implement the strategy A Action Detailed Action Plan for each tool / tactic C Control How do we track our progress and know when we have reached the goals (Business Services Agency, 2006). Situational Analysis Audio visual industry in UK has gone through major upheavals. However, the market in UK is more oriented towards listening to lots of audio for most part of the day. While Digital Audio Broadcasting is a major attraction for people who tune their radio in, the other is the tendency towards listening to audio replays. 90% of the UK population listens to 23 hours of music. This takes the form of either the radio or the pre-recorded music on CDs or mp3 memory recordings. Microsoft is

PP3003 Research Question Paper Essay Example | Topics and Well Written Essays - 3000 words

PP3003 Research Question Paper - Essay Example Milward suggests that the founding fathers of the EU actually intended their states to maintain sovereignty in the system and that only by binding the economies of the states to some extent together could their independence in a rapidly changing world be maintained. As Milward wrote in his The European Rescue of the Nation-State, "The reinvigorated nation-state had to choose the surrender of a degree of national sovereignty to sustain its reassertion . . .† (Milward 1992) The post-war system was such that European states would have had a harder time existing if they did not rely on one another. Without the EU they would not have as much independence as they have today. This is an interesting argument but is not a convincing one. It is one that makes more sense in the 1990s than it does in the aftermath of the recent expansion and economic crisis. The truth is that by overreaching, the EU has come to damage the independence of the nation state. Countries such as Greece and Irela nd have given up a great deal of sovereignty in recent months (Brown 2011). The EU bureaucracy and power have grown dramatically and eclipsed weaker countries. The EU has become, in some senses, a monster that has a life of its own. Nation states are vanishing within its bailout mechanism and refusal to allow individual devaluation. Milward's argument may have made more sense when he first made it but time has not been kind to it. Bomberg, E. (2003): The European Union: How Does It Work? (The New European Union Series). Oxford: Oxford University Press. Brown, JM (Jan. 2011): "How the Celtic Tiger Lost its Roar", Prospect. Milward, A (1992): The European Rescue of the Nation-State. New York: Routeledge. 2) What impact did the ECJ’s rulings in the Van Gend en Loos and Costa cases have on the development of the EU legal order? The rulings led to the establishment of the fact that the treaty creating the EC also created a new legal order, effectively creating a supra-national bod y of law. The Van Gend en Loos case related to tariffs between companies (Barnard 2007). One country wanted to raise a tariff on a chemical but this was found to breach EC law, as the purpose of the treaty was to reduce tariffs between countries. For the first time, it was determined that countries were required to obey rules higher than those created in their own legislatures. The countries of the EC were binding themselves together with new laws that in many senses encroached upon their independence and sovereignty. This case created the doctrine of direct effect, which was perhaps not foreseeable some of the new signatories to the EC treaty, whereby provisions in the treaty could have direct legal effect and overpower their own domestic law. Costa is a case that confirmed this idea. EC/EU law is paramount where a conflict occurs between the two laws. This has since been somewhat weakened by many national courts which suggest that this type of paramountcy only really occurs when t he EU law is in sync with the national constitution of the affected country. Not every EU law will therefore be paramount over every national law. There is some room to manoeuvre (Kent 2001). We can see from this important rulings by the ECJ the beginning of the legal order of the EU superstate. There were many unforeseen consequences to the signing of the first treaty and the beginning of ever closer union. Many legal